About
A neighborhood cafe
with a supply chain.
Chocojava is a vertically integrated specialty coffee, tea and bean-to-bar chocolate brand: from farm to cup, from cacao to bar, in cafes that belong to their streets.
Chocojava is a Gr3ySpace brand.
Gr3ySpace is a Fort Lauderdale-based franchising company. Chocojava keeps its own name and its own craft; the group supplies purchasing, technology, training and capital so every cafe can invest in sourcing, equipment and people without losing the character that makes it worth visiting.
Leadership
The people behind Chocojava.
Co-Founder and CEO, Gr3ySpace
Alexandra leads Gr3ySpace and every brand in it, Chocojava included. She built her operating discipline at Toyota and Danfoss, applying lean methods to complex multi-site operations, and holds Chocojava to one rule: prove it in our own cafes before it is franchised to anyone else.
“Prove it in our own stores before we franchise it to anyone else.”
Her six dogs
Co-Founder and COO, Gr3ySpace
William owns the operating build behind Chocojava: the sites, the people, the equipment and the systems every cafe will run on.
“Get the first location right and write down how it runs. Then do it again.”
His four dogs
Head of Investor Relations
Suebina leads investor relations for Gr3ySpace and its companies, Chocojava included, keeping investors and partners informed with clear, accurate reporting. She spent twelve years training intelligence professionals in the U.S. Intelligence Community and was a top-ranked U.S. real estate agent for five consecutive years.
Principal, Investments
Joe finds and evaluates the investments that help Chocojava prove each cafe before it grows. He studies markets and sites, guest demand and the economics of each cafe, screens acquisition targets and builds the return models that show when a concept is ready for its next location. He works with William Pohl III.
His approach is experimental: test, measure and repeat before scaling. He developed it during a decade in biotechnology, purifying proteins for gene and cell therapies and rising to department supervisor, and spent 12 years producing and directing live events nationwide and abroad, where he learned what brings customers back. He holds a biochemistry degree, with honors, from Towson University.
Who we are
Built on four crafts and one standard.
Boutique cafes and coffeehouses, tea lounges, travel kiosks and food-hall counters in five metros, company-operated first.
A planned Fort Lauderdale bean-to-bar facility for couverture and packaged bars, and in-house roasting for proprietary profiles.
Planned direct-trade relationships in seven origin countries, multi-year price locks and origin programs funded from procurement.
Packaged goods in specialty grocery and hospitality, subscriptions and delivery, corporate gifting and events.
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