Alexandra Pohl
Founder and Chief Executive Officer of ChocoJava, leading strategy, sourcing, capital, and brand for the specialty coffee, tea, and chocolate platform.
Alexandra founded ChocoJava around a simple conviction: specialty coffee, considered tea, and fine chocolate deserve a company that treats them with equal seriousness. She leads sourcing relationships across six direct-trade origins, sets the standards for the ChocoJava roasting, chocolate, and tea programs, and oversees the operating model that scales those standards across formats.
Before ChocoJava, Alexandra built and operated multi-sector investment vehicles across real estate, technology, and consumer categories—experience that shapes how ChocoJava is capitalized and how each store, roastery, and origin partnership is underwritten.
Dallas, TXWhere the founder’s time goes
Sourcing & Origins
Owning direct-trade relationships across coffee, cacao, and tea, and setting quality and pricing standards for grower partners.
Brand & Product
Setting the menu direction, house-blend standards, and hospitality standards that define the ChocoJava experience across every format.
Capital & Growth
Leading investor relations, capital deployment, and the expansion plan across retail, DTC, franchise, and premium tea programs.
Operating Discipline
Overseeing unit economics, hospitality training, and the operating cadences that keep quality consistent as ChocoJava expands.
People & Culture
Recruiting store leaders, chocolatiers, roasters, and tea specialists, and building the ChocoJava Academy that trains them.
Governance
Working with the Board and Advisory Committee to ensure the company is run to institutional standards from day one.